The Jtxs Mean : “Life at the lowest price!”

Their description:
Product DescriptionWhen you take what you shoot seriously, you need a
serious camcorder that lives up to your demands. The
Canon VIXIA HV40 HD camcorder does the job with
astonishing high definition detail and color reproduction.
The VIXIA HV40 delivers the unparalleled combination of a
Genuine Canon 10x HD Video Lens, a Canon Full HD CMOS
Image Sensor and DIGIC [...]